I want to find out the following 2 metrics from Google Analytics:
- Unique visitors who visits once
- Unique visitors who visits more than once
I have 2 sites' data in Google Analytics:
- Unique visitors : 520
- New visitors : 520
- Returning visitors : 320
- Unique visitors : 6100
- New visitors : 5000
- Returning visitors : 8500
I try to calculate the above 2 metrics with the 3 numbers for each site, but seems failed.
Visitors who visits once = Unique visitors - Returning visitors
Doesn't make sense, as Site B will give negative result.
Visitors who visits once = New visitors
But Site A tells us that 320 visitors are returning.
What did I miss?