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I'm developing social network scripts for clients and this question is often asked by them after the script is released.

Beside existing big social networks like www.facebook.com (USA), www.nerofix.com (Europe) and www.vkontakte.com (Russia), how would you promote a new network and where (+ how) to advertise?

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1. Go to bank/venture capitalist/investor. 2. Get money. 3. Advertise/Cooperate with others. –  DKOATED Jun 17 '13 at 14:51
    
Money is not a problem, about advertising: How would you promote? Just with the sentence "Hey a new social network is there."? I think the focus should be to reach, that existing users will invite their friends if they like, but how to tell them the best way? –  user23808 Jun 17 '13 at 15:17
    
Advertising is not hard. You need to advertise your USPs for the target audience seeking that UPC. The actual wording needs to be such, to distinguish your social network from others and how you make life better for your members. Do that, with infinite money and you'll get your target audience faster than anything. –  DKOATED Jun 17 '13 at 15:30
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1 Answer

up vote 3 down vote accepted

Since a social network targets users online, you should build a strong online presence for your new site:

  • pitch big online magazines. If you manage to get covered by Mashable or Gigaom, you'll get your first users instantly. Search for the submit news form (http://mashable.com/submit/) or contact journalists directly via e-mail/Twitter/Google+, etc.

  • create some viral content - a video can be a good choice. This should be something really catchy and humorous and it should highlight the features of your network.

  • introduce the system of invites - something which is limited at the
    beginning can look much more attractive than when it's available to everybody.

  • be ready to answer the main question - why should I register on one
    more social network and spend even more time online?

  • try any kind of online advertising to get maximum online visibility
    (Google AdWords ads and banners, paid placements on popular blogs, etc.)

Whatever you start doing to promote your social network, be sure to give it some time - there's almost no way of getting instant success - unless Mr. Zuckerberg himself announces the launch of it :) Good luck!

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Thank you, great and respectable answer. If you have the time, you can extend point 4 (why shoudl I register) a bit more for me please, however, already great answer at all. –  user23808 Jun 18 '13 at 16:59
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