My website was doing relatively very well in terms of SEO, I was getting around 10 000 page impressions and more than a few thousand clicks per day for keywords that other than my brand name. Keywords such as "Hard Food", "pre-cum" and some drug names.
And then one day I witnessed a sudden drop and since then I'm only stuck with a maximum of 1000 impressions per day and a few hundred clicks only for my brand name.
My SEO score on WooRank is around 70%, my page load speed is 93% (according to GTMetrix, ySlow).
The website didn't change, the only thing that might have changed was that we stopped the Google Ads.
Is there anything I should consider? or maybe I'm looking for the wrong type of optimizations.
Let me know if you need other info!