If I use same image URL on separate webpages with different
alt tags for each, will it have any negative impact on SEO?
What is the best practice to utilize the same image on separate webpages?
You could have the same image that is used on two different pages and the subject of those pages could be different. eg. a picture of a bike in a field of flowers could be used on a page about bikes and on another page about flowers. In this case the respective
So, IMO it is perfectly acceptable to have different
I believe it's recommended for SEO-purposes that if you use an image like:
But also use the same image in a page that's located in another directory, like:
Then you should copy the image into that directory (i.e., into
The rationale is that you gain an internal link, and unique URL's that search engines and image sites can link back to. Additionally, you avoid any potential for duplicate content, especially if the two pages have similar content.
There are also reports that having directory names related to keywords can aid with indexing, which is not possible if images are in the same directory. For example, the URL:
This may help search engines to know that an image inside
So using the example above, after moving and renaming the "newborn.jpg" image, the URL might be something like:
By the way, in addition to the
See this for more:
Lastly, remember to add each image URL to your sitemap so that search engines can index them.