Our ecommerce site
www.example.com ranks very high for the search term: "turtle food". The homepage shows up on the 1st page of Google's search results. I found this out by using Google Webmaster Tools.
But the link that Google displays is to our home page and not to
www.example.com/turtle-food, which would be much better for user engagement and reducing bounce rate.
Google's other first page results link to other pet food sites, but those results go right to their turtle food pages.
Is there any way to fix this easily? Can I redirect users based on the search terms they used to find our site? Can I suggest that Google use
www.example.com/turtle-food instead of just
www.example.com? Or is the only way to "fix" this just to try to get our turtle food page to rank higher organically?