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I have the following situation:

Iframe case web page www.notMyWebPage.com contains an iframe that points to my domain (the contents of the iframe are loaded from www.myWebPage.com)

Link case web page www.notMyWebPage.com contains a link that points to my domain (it points to www.myWebPage.com)

I'd like to know if from the SEO perspective I get the same ranking benefits (i.e., 'juice') for www.myWebPage.com in the Iframe than in the Link case.

Notice that this question refers to the SEO effect on www.myWebPage.com, not on www.notMyWebPage.com, which is the subject of concern of this other question.

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migrated from webapps.stackexchange.com Jun 12 '13 at 11:11

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This is probably a better fit for webmasters SE –  batpigandme Jun 12 '13 at 9:49
    
The iframe in question come from your domain (B) or is it hosted in (A)? (You said embedded) –  guisasso Jun 12 '13 at 11:19
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1 Answer

up vote 5 down vote accepted

Search engines that recognize and crawl iframes, like Google, should treat this similarly to a backlink. Here are two reports confirming this:

Links In IFrames Pass Value In Google

Does Google Crawl And Index Iframe/Javascript Widgets?

Whether iframe's have the same ranking benefits (i.e., 'juice') as regular backlinks depends on the attributes and tags used:

iframes support Global Attributes, including title which can be used for keywords like anchor text in a link. You can also add them to a longer description in the longdesc attribute (not supported in HTML5), which points to a text file. Additionally, you can add keywords to the noframes tag (also not supported in HTML5).

So by utilizing these attributes and tags, you can increase the value of the src URL of the iframe, just like using anchor text with backlinks. Whether that results in the exact same value as a backlink depends on the specific algorithm used by the search engine, but reports seem to indicate they are similarly weighted.

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