I've read around in the past that Google frowns on all caps like "THIS IS MY WEBSITE". But, I wanted to know if they also frown upon capitalized words in general, like in a case like where a name is supposed to be completely capitalized.
Like if a brand had explicitly established itself as all caps because of general words that it may be composed of.
Example: "THE SUN" rather than the typical saying in sentences: "...the sun..."
<title>THE SUN - Content, Word & More</title>
Does Google punish for specific capitalization like this, or is only for excessive usage and sentences?