What is the difference between script variable and beacon parameters in web analytics? What is the relationship? Would I be able to list both through page source?
Also please tell me what happens if page has beacons but missing variables and also what happens if its the other way around.
For example I saw for site Catalyst AQB, AQE, ce, events etc are the parameters and the script variables are s._1_referrer,s._c,s.an,s.apv etc.