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I would like to know if there is any "advertising platform" cms arround, in order to host affiliate marketing tags / banners / etc

Thanks

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4 Answers

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Open-source "ad server solution" Open X is incredibly powerful, but might have a bit too much of a learning curve if all you're looking to do is affiliate banners.

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As an out-of-the-box suggestion, Kajabi is a hosted service. I haven't used it, but it looks like it could be worth a look if it fits your product and business model. Otherwise, you could use a CMS like Joomla or Wordpress and integrate with an affiliate service. Zferral and HasOffers are two such affiliate services you could use. Personally, I recommend the second method.

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Kajabi looks terrible. A sales funnel is not just a linear sequence of pages that you send customers through. Get a real CRM or SFA app if you want to increase conversion rates and automate sales processes. You don't need a substandard CMS that makes your site look spammy and ghetto. Zferral looks promising though. – Lèse majesté Nov 2 '10 at 18:35
Depending on what you're selling, I might be inclined to agree with you, Lèse majesté. However, I do think that Kajabi might be worth a try for certain types of products and businesses. If you have more of an e-commerce store setup with multiple products and categories, it probably is a terrible choice. But if you have one or two products that are conducive to that type of funnel, it might serve a purpose. Like I said, though, I haven't tried it, so I can't speak to its effectiveness. I probably wouldn't use it myself, but I thought I would throw it out there as an out-of-the-box suggestion. – Virtuosi Media Nov 2 '10 at 18:50
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is a CMS really necessary for that? Most affiliate systems have this functionality built in. In a custom coded (asp, php, rails, ) solution this would be very easy to setup and manage.

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I would recommend finding a third party module and using one of the mainstream CMS platforms out there, such as Drupal, Jooma & Wordpress. You can in addition integrate Google Ads if that is needed.

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