I am doing a web site for a client. The descriptions for all his services are rather short and precise so I decided to put them all (about 10 of them) on one page and have a sticky menu in the sidebar for quick access to each of the services. I find that a very usable experience. And for mobile (through the responsive approach), swiping through the services is more convenient than navigating to each service on a dedicated page.
But now an SEO guy comes in and tells me to put all services on dedicated pages, and the client then also has to transform all the about 60 words descriptions into 400 word descriptions, because Google demands 400 words to be on a page to be a page.
I my opinion this is a major step back in regard of accessibility/usability. And stuffing the descriptions with 'nonsense' just for the sake of the presumed SEO advantages? I really don't think so.
I am about to tell the client, that the SEO guy might not be right about that situation, but I am not sure, so who is right?