I've been researching Yext and trying to understand if it provides value to web-only based business. It seems that if you don't have a physical presence then Yext is not any use. Is this accurate?
I think you're in the right track. It appears to me that it is designed to appear to help you gain exposure locally.
But all of those links can be claimed by visiting every individual page and registering yourself.
You may be "NOT STANDING OUT" as they say, but how much more you're gonna gain with that is really, really questionable.
I mean, how many visits does your HotFrog page have a month, for example?
If you're only in it for the links, save your money.
I don't know much more about yext, but I don't understand how this service is not frowned upon as it is basically paying for links.