I might have to start curating a Youtube channel for my company. As part of my job, I need to tell my editors which music tracks they can use or not to avoid being blocked by Youtube's ContentID. (we could limit ourselves to CC-licensed music, but that's... well, limiting). Now, I realize that my question is pretty similar to this one:
And the answer there was "you can't really know in advance", but then I see videos like the ones in GoPro's channel, which do use copyrighted music, eg.:
And I think: surely they didn't randomly try music by different bands until they found ones that pass the filter. They (at GoPro or similar big companies) must "know" beforehand that the music they are using is allowed by the copyright holders to be used on Youtube. So my question is: how do they know it?
(I realize that the answer could get into the realm of business agreements and dealmaking between say GoPro and such-and-such indie recording label, so I'd appreciate links and articles about that subject too. FWIW, I checked some of the bands used by GoPro in their videos, and some of them are Youtube Content Partners, but not all of them.)
EDIT: okay, buying licensed stock music seems to be a sensible solution... BUT, for the sake of curiosity, now I'm interested in knowing how that whole world of licensing deals with (for example) small indie bands works, because we could do something like that in our market. (I realize that it will be much harder to negotiate with a big established recording label). So if anyone has information (articles, etc.) about that, I'd be grateful.