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If not, why; and how would you estimate click throw rates for a SERP?

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up vote 4 down vote accepted

As Evgeny pointed out Google Webmaster Tools has recently added the ability to see your CTR on keywords you are already showing up in the SERPs for. Predicting the traffic you'd get for a word that you want to rank for is a little tougher. The best data available that I'm aware of is the leaked AOL data from a few years ago.

This is a quick run down. http://www.webuildpages.com/jim/click-rate-for-top-10-search-results/

Here is a far more detailed explanation of determining the value of a #1 ranking. http://training.seobook.com/google-ranking-value

The accuracy varies greatly from site to site and keyword to keyword because there are so many variables and the data is a bit dated so it's better used to compare one keyword to another rather then generate actual budgets/forecasts.

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Thanks!! +1 – blunders Nov 1 '10 at 21:14

You can track clicks for a keyword phrase in your site stats but you can't get click through rates as you have no way of knowing how many page views your listing receives in the SERPs. The best you can do is estimate it based on number of visits per month for a search phrase and divide it by the estimated monthly searches which you can from Google Adwords Keyword Tool.

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Actually you can see number of impressions for specific keywords in google webmaster tools. it is relatively new, added only a month ago or something. – Evgeny Oct 31 '10 at 17:55
If you were in the top ten the "Global Monthly Searches" would not equal the page views, right, or no? – blunders Oct 31 '10 at 18:07
Every time someone does a search for "Global Monthly Searches" it generates a page view for the top ten. Once you get outside the top ten then the math gets tougher as you have to determine how much traffic goes down for each consecutive page. I've stats for this in the past but don't have any of them bookmarked. So if you're top ten, relatively easy math to do. If you're not then it gets tougher. – John Conde Oct 31 '10 at 18:43

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