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I've started using a method to preload the webfonts via hiding them; whilst it works great, I'm not sure if "hiding text" will be viewed as bad for SEO?

All I do is something like this:


.preload {
    position: absolute;
    visibility: hidden;
    font-family: Roboto, Arial;
    font-weight: 300;


<div class="preload">
    Preload Light Font


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migrated from stackoverflow.com Mar 21 '13 at 11:50

This question came from our site for professional and enthusiast programmers.

marked as duplicate by John Conde Mar 21 '13 at 11:53

This question has been asked before and already has an answer. If those answers do not fully address your question, please ask a new question.

up vote 1 down vote accepted

Google cares about this when you are using keywords or links in the text that you are hiding. In your case you are doing neither. You have only three words, none of which you would be trying to rank for. You have no links.

Just using visibility: hidden is not a red flag to Google. There are many legitimate uses of it such as tooltips where it is hidden until the user reveals it.

If you wanted to be even safer, you could put only common words like "the" and "and" inside the preload blocks.

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Great - thank you! – Brett Mar 21 '13 at 19:18

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