I am using bootstrap's modals. Each modal contains a button (register, login, etc) and a "Cancel" button.
When I first released the website, all popups were in the header (they are hidden, but you know bots will read them).
A few weeks later, I placed them in the footer because I saw on my Google webmaster tools > Optimization > Content Keywords that "Cancel" was the 2nd most relevant word with a 100% relevancy.
And the first word was the name of the website of course with 100% relevancy as well.
A few weeks later, the word "Cancel" dropped to the 3rd position with around 75% relevancy.
Is there a way to fix this? Remove or lower the relevancy of the word "Cancel"?