We're looking at how our website is performing in Google and noticing that our "contact us" page is outperforming our "homepage" for a typical search which is product+geography.
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The reason being that the "contact us" page has the "dallas" & "texas" in our address more prominently in its text. So Google is being perfectly logical in showing this page as a priority.
But the "contact us" page is far from the best page for our new customer to stumble on. It's not a bad page, it's just not the best page for a new visitor to come to first. Our homepage is where to find our best stuff.
Is there a correct solution to this problem? The obvious solution of stuffing more geographic keywords into our homepage feels a bit dirty (and anti-Google). Equally, making the "contact us" page more like our homepage is nonsensical. We don't want to detract from its job of providing "contact us" information to people who really need it, a job which it's currently doing fine.