We are at the beginning of the process to get multilingual versions of a website. We will be using subfolders working off the core domain (eg mydomain.com/fr/), set the geotargeting at webmaster tools and set hreflang attribute.
I would really appreciate your help with a couple of questions.
1/Portuguese: we will have a Portuguese language version of the site. Our intention is to use this to cover users in both Portugal AND Brazil. ie, we are not going to do separate folders mydomain.com/pt/ and mydomain.com/br/ Can I use 2 hreflang attributes for this language version to tell Google it covers Brazil AND Portugal? What country code to use for this subfolder?
2/Switzerland Does anyone have best practice advice how to do this? One one hand, the subfolder should be mydomain.com/ch/ but as Switzerland covers 2 language possibilities (French AND German) - what to do?