I have been asked to make it possible to track visitors' choices in a 10-step product mockup generator in order to find out which options are most popular.
All we really need is to be able to compare the popularity of different choices side-by-side. Also, it would be very neat if it were possible to track only the latest choices of any unique visitor.
I imagine this is achievable with GA at least to some extent. If so, where do I begin?
I'm not very familiar with GA yet, so please excuse me if what I'm asking is GA basics. As a non-native English speaker and a total GA newbie I couldn't come up with specific enough search terms for this purpose.