Webmasters Stack Exchange is a question and answer site for pro webmasters. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I have been asked to make it possible to track visitors' choices in a 10-step product mockup generator in order to find out which options are most popular.

All we really need is to be able to compare the popularity of different choices side-by-side. Also, it would be very neat if it were possible to track only the latest choices of any unique visitor.

I imagine this is achievable with GA at least to some extent. If so, where do I begin?

I'm not very familiar with GA yet, so please excuse me if what I'm asking is GA basics. As a non-native English speaker and a total GA newbie I couldn't come up with specific enough search terms for this purpose.

share|improve this question

Take a look at this detailed guide on Event Tracking in GA

If I were to do this, I would have the event category as the product step, the event label as the choice, the event action as the type of choice (checkbox, button, etc) and I would use the event value parameter for the input values (this is an optional parameter, but it can be pretty useful)

share|improve this answer
Thanks, I suspected the answer might've been in events but dismissed it for now in favor of other work and because I didn't think events were the right way to express this kind of data. I'll take a closer look and come back later to accept your answer if events are indeed the thing I'm looking for(or there's no better alternative) – Pichan Mar 4 '13 at 10:06

Setup GA event tracking with a goal funnel, this will help visualize the process (Start to end). Also you could track events on each item to get a total "hit" value. Keep the Category and naming consistent for easy reporting.

share|improve this answer
will that also track the same user across visits or will it only record the current session? I would like to know for example if someone visits my site 2 weeks later etc – user1721135 Mar 31 '13 at 16:33

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.