On our company web site, we have a page which lists all the magazine articles and web articles that talk about our products. It makes sense that magazine articles are shown in PDF format because they are scans of a physical magazine, but our marketing department also uses PDF for web articles. I asked them why not just link to the URL of the article, and they told me that most of these web-zines charge a fee for linking directly to their content.
Has anyone else heard of this? It doesn't make any sense to me for a multitude of reasons:
- How can you charge someone for linking to you?
- Why would you put up a barrier to getting an inbound link? Some people struggle to get inbound links.
- How is it free to re-publish in PDF format? I would expect that's where they would be charging money.