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I have a news system that creates news posts, and I'm considering whether it makes sense to mark up the results with the "event" seo schema from schema.org: http://schema.org/Event

The problem is, some of the news posts are about physical events, and some are about online, non-physical, discounts of certain brands/groups of shoes sold on the website.

Does it make sense to mark up an online-only, limited-time (e.g a week) sale with the Event schema? Has anyone seen that in use and being utilized anywhere? Or perhaps there's another different schema that would be more appropriate for that?

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By "sale" do you mean a period of time that a store has discounts? I ask because I think of "online sales" as a synonym for "online commerce". – Stephen Ostermiller Feb 5 at 23:45
I do indeed mean a markdown for a certain period of time that the website has for a subset of items. The news blurb area here: shermanbrothers.com is the news system that I'm referring to. – Kzqai Feb 6 at 0:01

1 Answer

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Yes it makes sense. There is even a specific event type for you, the saleEvent. A sale will use many of the fields of the event schema.

  • startDate
  • endDate
  • duration
  • name (like "Macy's Presidents' Day Sale")
  • description
  • image (website logo maybe?)
  • url

You won't be able to put in the location in the case of online-only sales. Or fields like performers. Those are not required fields, so it shouldn't be a problem.

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