Take the 2-minute tour ×
Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

With regards to SEO and the title tag would there be a difference between using a / for related words or using a - ?

For example:

    Air/Gas Filter | Another Filter | Last Filter

or

    Air-Gas Filter | Another Filter | Last Filter

I've never been sure if it makes a difference. Thanks in advance for the input.

share|improve this question
add comment

2 Answers

Your goal should be to put keywords in your title tag as though a human were naturally searching for those terms. I can't really imagine anyone typing a hyphen into a search engine in that situation, unless the product specifically has a hyphen in its name. Out of the two options you gave, the slash seems better; a cursory Google search shows that. It's best here to go with what the product is naturally called, since that's what people will be searching for. So, if the product is called an "Air/gas filter," use that in your title tag. If you are selling air and gas filters, then I'd go with, "Air and gas filters."

share|improve this answer
add comment

If you're asking about appearing in search engines, I think both would give you the same result.

That being said, the amount of clicks you get, may be something different.

Slashes (/) in title tags simply don't look good. That may be something to consider. Dashes (-) work fine and are considered by search engines a word separator (for folders and files for example - abc.com/air-filter-brand/).

If you have enough space, I would consider using and or & (&).

share|improve this answer
    
Dashes are more commonly considered to be a word separator in the URL. The example you gave looks like a good URL, but not such a good title tag. –  Kenzo Feb 5 '13 at 18:06
    
@Kenzo I agree, but that was his question. Like I implied, dashes would be better, but if possible, just simply go with & or and. –  guisasso Feb 5 '13 at 18:17
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.