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When observing my website stats at StatShow, I can see my internet reputation for:

Trustworthiness

Vendor reliability

Privacy

Child Safety

My site had excellent results for everything beside Vendor reliability (50 points) and Privacy (72 points). I am trying to decode what this means and what algorithm they use to determine these figures.

My question is, in terms of SEO, how do I improve points for Privacy and Vendor reliability? What is Vendor reliability anyway?

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SiteShow appears to be using the WOT service to find the Internet Reputation of a site. Over at the WOT website, they explain what these terms mean -

Trustworthiness reflects the overall trustworthiness of a website: Do you consider this site safe to use? Does this site deliver you what it promises? Do you trust the content of the website? A poor rating may indicate Internet scams, identity theft risks, credit card fraud, phishing, viruses, adware or spyware. The site may contain annoying advertisements, excessive pop-ups or content that makes your browser crash. A poor rating may also indicate that the site's content is not trustworthy.

Vendor Reliability tells you whether the site is safe for buying and selling or for business transactions in general. An “excellent” rating indicates superior customer service, timely delivery of products or services and overall customer satisfaction. A "poor" rating indicates possible fraud or a bad shopping experience.

Privacy tells you whether the site has a privacy policy that protects your personal identity and data. For example, does the social networking service you use give you the means to determine what is public and what remains private? Does the site have opt-in privacy options? A "poor" rating indicates concern that your data may be sold to 3rd parties, be stored indefinitely or be turned over to law enforcement without a warrant, etc.

Child safety indicates if the site contains age-inappropriate material. This includes mature content meant for adults: Content depicting nudity, sexual content, violence, vulgar or hateful language or content that encourages dangerous or illegal activities.

I wonder if the above factors can really be measured and the results of the reputation service can be totally relied upon.

Here is a snapshot of StatShow's rating of itself - enter image description here

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So the Privacy is probably determined by the content of the Privacy Policy text, but how do they determine Vendor Reliability? Maybe it scans for links with costumer service/customer chat etc? I can't think of any other option. Nonetheless, thank you for posting their own reputation, that made my day. –  Christine Cooper Jan 27 '13 at 20:08

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