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This is the case:

My site is getting a lot of trafic from an image (a company logo image) because this image is ranked 1.st in google search results for a company's title. (I have no idea how that happened)

This image is must for my website, but it is not relevant with site content so irrelevant people search for the image and finds out about my site, so that I get interesting statistics:

http://postimage.org/image/3oyvrjoz9/

Pros: Total Visits & Avg. New Visits
Cons: Avg. Page/Visit, Avg. Visit Duration, Bounce Rate

In summary I am confused if this image is helpful to my website ? Because I don't know the balance between those 5 statistics

P.S: My website is 2 months old, and we are working on seo at the moment

Another P.S: Kindly ask you to not provide assumtions, because I also have assumptions, I need real knowledge.

Edit: Search Keyword is: arcelik logo Search Site: google.com.tr Search URL: https://www.google.com.tr/search?hl=en&q=arcelik+logo&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.41524429,d.Yms&biw=1366&bih=667&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=oZIDUfutAseVswa9zYHwCw

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With only ~55 visits, the stats are largely meaningless. It's not enough data to really analyze and come up with any kind of trend. Are you excluding your own visits? – JCL1178 Jan 26 at 0:39
share the google image search url.... – bybe Jan 26 at 0:47
@JCL1178 don't think of it as 55 visits, think of it as %5 of total visits. Also I don't search for this image, so I am excluded from statistics. – HOY Jan 26 at 8:23
@bybe I have edited the question, – HOY Jan 26 at 8:27
1  
Google does not use Google Analytics data for ranking purposes. – John Conde♦ Jan 26 at 18:17
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1 Answer

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i think bounce rate is very important as it refer website high website page ranking to improve. if bounce rate is less than 50% then you will have good traffic and visitor are keen to see your website with much curiosity, zeal. thats it

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