Take the 2-minute tour ×
Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

After implementing social interactions tracking using _trackSocial, how do I look at the opt_target parameter in my reports? I can only seem to drill down to social source and action. For example, I'm using...

_gaq.push(['_trackSocial', 'Twitter', 'Follow', event.data.screen_name]);

...bound to Twitter's follow event to track when the follow buttons on my site are pressed, using the opt_target parameter (as per the social interactions documentation) to track the username of the Twitter account being followed. However, I don't know where to find that data in my reports, e.g. if I want to see what the most followed account is. If I go to Traffic Sources > Social > Plugins, I can see Twitter, and I can see the Follow events, but I can't drill down any further to see which accounts are followed:

Twitter follow stats

I'm pretty sure I've seen this in a previous version of Google Analytics. Was it removed? How can I access this data?

share|improve this question
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Browse other questions tagged or ask your own question.