I am trying to tweak the SEO of my Website, I have read a 400 SEO Bible PDF document that I came across. An aspect of my website that was not included in my SEO optimisation.
The STRONG and EM HTML tags. They do what B and I (bold/italic) tags do but they are very much needed by Google's bot, apparently, in order for it to understand what the page is about, and to index it in its particular way.
Now, I have around 28K products, each has among other fields a Title(varchar) and Desc(text) fields. Title and description.
I am now updating the titles and descriptions with
<em></em> tags around the words I think are important and mostly, good keywords for me.
But since my website was already done with SEO in mind, the title and descriptions were inside
I thought and thought and managed to leave the text with
<em> clean in 2 places (the breadcrumbs /home/here/submenu/submenu2/ and the description), and the text stripped from STRONG and EM tags in the
<h1> which is the title of every page.
There are more pages to think of optimising in this way and my question is :
Is it wise to leave the titles something like this?
<H1><strong>Parker pen</strong> <em>model 38Ak1</em></h1>
or just remove (with PHP) the
<em> tags and just have:
<H1>Parker pen, model 38Ak1</h1>
It is essential for me to understand if it's SEO wise to do this, so I'll do the same in other kinds of displaying pages and other arrangements on my website.