I am trying to add google rich snippet for a product page. The product has multiple reviews. I'm trying to implement rich snippet for reviews using microdata. The code looks like
<span itemprop="count">5</span>
I want the rich snippet to show the number of reviews. When only count is specified, it does show it ( in the testing tool )
But, the rich snippets documentation has some weird language:
Note: Whenever you include count, the page must also contain review markup for each reviewed item. count should only include reviews on your own site.
When should we use - counts over votes? ( apart from the obvious distinction that votes is for number of people giving ratings. In our case, all reviews have ratings and both are equivalent, but we want xx reviews in the rich snippet.)