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I always thought Google shows page title (whatever is in the <title> tag of the page) as 1st line of each result.

But looking at the search "orologi da collezione" below, it seems Google is showing as 1st line of content the <H1> tag.

alt text

Am I right? Is Google showing the content of the H1 tag as 1st line of the serach result or something else got from meta description?

Even more and more interesting when searching for "vendita orologi" the same site comes out, but this time it shows the real page title as 1st line:

alt text

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1 Answer

up vote 6 down vote accepted

Page title

Page title

The first line of any search result is the title of the web page. This text is generally taken from the contents of the tag for that page (which is also the text that appears in the title bar of your browser. Occasionally (generally when the title tag is not meaningful or the page is not crawlable) Google will pull the title from the anchor text of a link to that page, or from the Open Directory Project (www.dmoz.org).

Read the rest here http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35624

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+1 for the quote and link. But I don't see how to disable the H1 thing as you suggest. – Marco Demaio Oct 21 '10 at 23:19
i think this will be more relevant – Sevki Oct 22 '10 at 15:40
@Sevki: Unfortunately, the link is broken. Can you update it or tell us which question it was referring to? – Oliver Jul 29 '11 at 20:12

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