It may not be 100% of the users but even a localized amount of users that make use of ads blocking features will reduce your incoming.
I do care about my users as well as I do care about receiving some incoming for my hard work.
Currently I keep an watch on the ADs being displayed and remove the ones that have eye-hurting type of either images or text, ADs that are non-related to my content and I don't exagerate on ADs, i have 2 ads on a rather big content website and am planning to add an Amazon Store thing later.
Now I would like to know:
What type of ADs do you usually remove from users view ?
Are there ways to prevent this sort of blocking ?
What kinda of work arounds you usually do to prevent it ?
The difference between question 2 and 3 is that question 2 is related to legitmate ways to prevent this while question 3 is regarding any way to work around it.
What ADs Format do you use the most, what type (image, flash, text) and how does it influence on the above ?