My friend's company(lets call it SomeThingsAreWorthTheMoney ) has been affected by a competitor's cybersquatting attack. SomeThingsAreWorthTheMoney is primarily an offline, real-world company that delivers real world services to local customers.
Its been around for well over 10 years and has been using a domain stawtmoney.com(again domain is made up) for a long time. Its direct competitor has acquired a domain name SomeThingsAreWorthTheMoney.com and has been selling its own real-world services to the customer in the same locale. Its been going on for at least a year until SomeThingsAreWorthTheMoney has found out.
So when you google for 'Some Things Are Worth The Money"(name of the company, again made-up, with spaces), the actual company's site (stawtmoney.com) comes up in the results. However, when you type in the cybersquatted name(somethingsareworththemoney.com), the competitors website offering their services would come up.
My friend is looking to estimate what damages did his company receive due to this cybersquatting. One way to do this is to figure out a percentage of users usually get to the website they are looking for by typing in an address in the address bar vs typing in a company name in the search bar.
Are there any legitimate studies or reports that provide this sort of statistics?