I am using html5.
I have a list of products in my store (132 products), and they are currently being displayed using pagination, with 10 results on each page.
All my product names are very keyword rich and I want to get all that long tail traffic, but how do I assign them importance (using header tags) without getting penalized?
For example, if I use
<h2> for my product names (they are not links, just plain text), then the bots will see 132
<h2> tags, and I think this may be a problem.