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How do I make an AJAX block crawlable?

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I have a block with a few tabs. When the user clicks the tab the content of that block get loaded.

Now I would like to make it crawlable by the search engines and at the same time I want to maintain the good user-experience.

I figured out a couple of alternative but each one has its own shortcomings. The approached that I could come up with.

Use hashbangs and then use this. But hashbangs are not good and things of past now. Secondly it will make my content crawlable by only googlebot as yahoo and bing dont support this.
Use GET PARAMETERIZED fallback incase when JavaScript doesn't work. This will work for all bots and also would be nice as it would work without JavaScript. But then this will create duplicates of my page as this block is only a very small section of my page and I have like around 5-6 tabs. So it means that many duplicates!

Doing this without AJAX is not an option as it would only increase the page load time as all these blocks have heavy media content in them!

edited Jan 23 at 8:54

Santosh Kumar
216218

asked Dec 20 '12 at 5:45

Vikas Gulati
654

	Do it without ajax and then add ajax to it. progressive enhancement. win, win. – John Conde♦ Dec 20 '12 at 5:46
	well then it will create duplicates of my page which is again lose lose in terms of SEO! – Vikas Gulati Dec 20 '12 at 5:47
	Not if the search engines don't process the javascript, which they won't do. – John Conde♦ Dec 20 '12 at 5:48
	I think you are not clear with my question. what I mean to say is if use different pages to show my tab content to the search engines the rest of the content of the page gets duplicated which is not good for SEO. I hope you got my point now! – Vikas Gulati Dec 20 '12 at 5:53
	What is this media content? Do you want these media itself to be indexed or just the subject matter that it relates to? Is it possible to have the non-media content of the tab present on the page and only the media itself pulled in via AJAX? – w3d Dec 20 '12 at 10:12

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