We have multiple ccTLDomains and are thinking about how to best combine these into one. We want to do this to focus our link building efforts.
We are running a website through which we offer a software-as-a-service. Therefore we could potentially sell to any country in the world. However, Germany is our most important market. We currently have a .com, .de, .nl. and .pl domain. All these domains have a high amount of unique content pages.
What we are planning is to change everything to .com with language-based subdirectories, so .com/en/, .com/de/, etc.
I have two questions concerning this issue:
- How much of an advantage does a ccTLD have over a gTLD with country specific subdirectories in search rankings? So let’s say .de versus .com/de/?
- How could we best redirect the visitors of our old ccTLD’s to our gTLD’s subdirectories? We would like to looe as few search engine rankings as possible.