I am doing a keyword analysis by correlating data between Google ANalytics and Google Adwords Keyword tool. So here is the confusion
I check the local monthly searches (Sweden) for "SEO Packages" using the adwords keyword tool and it shows: 46 monthly searches
Now I come back to GA and check the impressions for "SEO Packages" that we got from Sweden and the value is: 150 impressions.
So basically: Local monthly searches in Sweden: 46 Monthly impression we got from Sweden: 150
How come we get 150 impressions out of only 150 searches?