ISSUE: I've tried a few things to get Drupal to STOP going to the User Prolfile page on login. I even installed the LoginToboggan module, which has nice features, just doesn't stop Drupal from sending all users that login to their User Profile page. Just to be clear, LoginToboggan's "optionally redirect [of] the user to a specific page when using the 'immediate login' feature" -- is ONLY for new users, not existing users... Yes, I know, makes no sense.
GOAL: Just need to be able to set the login page; don't need to set the page load based on role, but hey, that would be nice if it's not crazy complex.
UPDATE: Figured out a fix based on my needs, see my answer below.