We have recently updated our website www.blinds4uk.co.uk with a new homepage containing additional features and more on page content but since then we have lost primary keyword positions and the home page has disappeared completely. The only time it appears is for an exact search ‘blinds4uk’.
Today I took snippets of 'unique content' from the homepage and put this into the 'google search' but our homepage was nowhere to be found. When I did the same in ‘Yahoo’ the homepage came up. Are we missing something?
We ranked in the top 4 for primary kw terms 'blinds uk' & 'uk blinds' but now we don’t show anywhere for these terms. Our homepage has never ranked well for the primary kw 'blinds' yet our internal pages rank very well with many pages on page 1 of google uk. We employed an SEO firm for 9 months to help us establish issues with the homepage but they never could, so we got rid.
We have been trying to get to the root cause of why the homepage ranks so poorly for a number of years and only yesterday we established that we had the meta tag directly below the tag and our title & meta description were further down the page; we have today corrected. Not sure what effect this would have on the way Google reads the homepage but we are trying everything to try and get the homepage ranking fro those primary kw's.
Our current developers & ex SEO guys are all part of the same company and cannot pin-point anything other than saying carryon with their SEO team because it will take time but just comes across as a milking exercise.
Another thing which I have found very strange is the data from our 'traffic audience'. We are a UK based website yet our traffic stats were showing as;- UK 36.6%, Denmark 35.8% and India 27.6%. – don’t make sense to me!
Is there anybody out there that could simply point us in the right direction to the problem(s), so we can fix once and for all? Could there be anything within the code that is causing the home page not to display within google for our primary kw's terms such as blinds, window blinds etc.
I would appreciate any advice at all that may help us in our quest to sort this homepage issue once and for all