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I used a web design software package online to build my website. My site is 'on' Google, but GWT is saying it can't detect any structured data. Where and how do I do this? I understand what it is but don't know how to go about doing it.

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What package did you use? Also, have you seen this. –  Baumr Nov 28 '12 at 14:22
    
I actually used weebly! I have read through the schema webpage, but I'm just not sure where to enter any of the html codes etc. –  becky Nov 28 '12 at 19:59
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1 Answer

This article from Google describes it well. In short:

  1. Pick a markup format (microdata, microformtats, RDFa).
  2. Mark up your content according, for example using the formats described on http://www.schema.org/.
  3. Test your markup with the structured data testing tool.

For example, if you have a product on your site you need to wrap some custom HTML around it. Look at the example at the bottom of the product page, or for an even simpler example:

<div itemscope itemtype="http://schema.org/Product">
  <span itemprop="name">Kenmore White 17" Microwave</span>
  <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />

  <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <span itemprop="price">$55.00</span>
  </div>
</div>

All the divs and spans are the extra stuff added to make it structured.

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Hi, thanks. How do I do the 'marking up' bit. Do I go to the Custom HTML section on my site editor? Thanks –  becky Nov 28 '12 at 13:08
    
Probably. Without knowing which software package you use, and what sort of data you want to mark up I can't be more specific. –  paulmorriss Nov 28 '12 at 15:01
    
I used weebly to design my website. I think I need to turn my page and product descriptions into structured data. But I haven't really got a clue what I am talking about! –  becky Nov 28 '12 at 20:10
    
I've updated my answer. You do need to understand a bit of HTML to make sure it's valid. –  paulmorriss Nov 29 '12 at 9:32
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