Structured data

Question

I used a web design software package online to build my website. My site is 'on' Google, but GWT is saying it can't detect any structured data. Where and how do I do this? I understand what it is but don't know how to go about doing it.

Answer 1

This article from Google describes it well. In short:

1. Pick a markup format (microdata, microformtats, RDFa).
2. Mark up your content according, for example using the formats described on http://www.schema.org/.
3. Test your markup with the structured data testing tool.

For example, if you have a product on your site you need to wrap some custom HTML around it. Look at the example at the bottom of the product page, or for an even simpler example:

<div itemscope itemtype="http://schema.org/Product">
  <span itemprop="name">Kenmore White 17" Microwave</span>
  <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />

  <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <span itemprop="price">$55.00</span>
  </div>
</div>

All the divs and spans are the extra stuff added to make it structured.