Webmasters Stack Exchange is a question and answer site for pro webmasters. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

Hi I have a Magento installation linked with a Google Analytics account. It works very well in that I can see conversions, I can see the products that are selling directly from analytics and I can get an overview of traffic sources for those sales.

What I can't work out how to track/see is what keywords are being used by the customers that are completing sales.

Can anybody let me know how this data can be gathered or if it's even possible? (is this possibly a privacy issue?)

share|improve this question
If my answer was helpful and answered your question feel free to mark it as the answer. – Anagio Nov 25 '12 at 0:25
up vote 1 down vote accepted

In Analytics go to, Traffic Sources -> Sources -> Search -> Ogranic. Then in the top left of the chart you'll see Visits vs. Select a metric. Click on select a metric, then Ecommerce and select Revenue or Transactions.

Keywords searched using Google Instant Search appear as (not provided) in the table.

share|improve this answer
Deleted my previous response. Your answer is perfect. Thanks – Joe Nov 25 '12 at 15:07

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.