I am updating a webshop page.
This is a fairly simple page that displays all the products that we currently sell. The page in development is visible here ( https://www.ortho.nl/wwebshop ).
Now I was curious, and since I can't find anything via google etc..(probaly don't know the right keywords) what the best way is to present multiple products on one page.
Should you use borders? Should you use colours? Which colours? what kind of tweaks will direct the customers attention to the right place?
Does anyone know from experience or via research(and could you point me in the right direction to find that research) what the best way to present products is so conversion/clickthrough is optimised?