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In particular I'm interested in any SEO consequences.

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Same question: stackoverflow.com/questions/13442421/… –  unor Nov 19 '12 at 11:41
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It's not okay to use apostrophes in the word 'apostrophes'.... –  shanodin Nov 19 '12 at 19:08

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Don't use them. Stick purely to A-Za-z0-9 and _ . (There are some other characters you can use, but they are reserved and have special meaning).

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...and the hyphen (-) –  w3d Nov 19 '12 at 16:30

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