Impressions and traffic dropped by 70 %

Question

Can anyone advise why my impressions dropped and traffic as well?

I used to have very generic keywords such as:

• anti aging,
• anti wrinkle,
• face cream,
• eye cream.

I thought they were bad and made the keywords more specific:

• anti wrinkle eye cream,
• anti aging face cream,
• etc.

Following that change, my impressions and traffic dropped dramatically! I used to get 45+ visitors a day, now I get 15- visitors a day.

What is the way forward? I thought what I did to the keywords was good?

Answer 1

If you look on google trends, you will see that your new keywords receive a lot less interest than your old keywords:

This is probably because, in general, users are lazy and don't like to get too specific in their search queries unless they have a real need to. Also, different users get more specific in different ways, so while one user might search for anti wrinkle eye, another user might search for anti wrinkle face, which will cause you to loose traffic.

In the future, thoroughly research your keywords before changing them.