I'm looking into getting a few SSL certificates for domains to cover the following:
Wildcard certificates are too expensive, so I'm going to purchase a single certificate for each subdomain (I have enough IP addresses to go around).
My question is, what makes a $10 certificate better than a $100 certificate?
Take for example the product range on this page. I know what an EV is (don't need it), and I know what a Secure Seal is (our users trust us already, so don't need that).
But why would I go for a QuickSSL for $69 when I can get a RapidSSL for $10? The only difference is "Brand Recognition" (Moderate to Medium) and insurance.
Can anyone spread any light on what they mean by "Brand Recognition"? Our public website is already well trusted by our users, and the other two subdomains are just for Outlook Anywhere (and thus won't be displayed in a browser).
Re-posted relevant question from http://serverfault.com/questions/82039/difference-between-ssl-products