I am checking the word mobile on google insight.
I see a bar with mobile ]]]]]]]]]]]]] 62
Then on google help page -
I get this. However, I am unable to understand.
The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don't represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100.
My question is what does the number 62 determine? Any ideas?