In essence, the ad is a HTML page served in an iframe via javscript.
Problem: We have an opportunity to run these ads on a third party site, I had sent them a brief how-to for inserting them and they came back saying that:
The creative code doesn't contain the %u macro. We can’t substitute the default click-through URL without it.
I am somewhat familiar with doubleclick from a web developer's POV, i have inserted DC dart tags before and even have implemented the ad tool for publishers.
I have not, however, actually ever created an ad for the doubleclick network before. I assume the publisher needs these tags to track clicks and hence charge us. However, they have not responded to me in regards to these questions.
Are macros something I can just add to or replace the existing links with, or do I need to completely setup the ad with doubleclcik - a big issue in the short term given we do not have a advertiser's account set up with them.
Thanks in advance