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For example, I see most of the Google's properties is using the hl query string, e.g.


and compare the above URL with


From the SEO and usability perspective, which one is better?

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I advice to read also this discussion: webmasters.stackexchange.com/questions/20729/… – Aurelio De Rosa Oct 6 '12 at 11:31
This is a FAQ on this website: How should I structure my urls for both SEO and localization) – Stephen Ostermiller Feb 28 '13 at 15:46
up vote 0 down vote accepted

I my view 2nd one is better because short url are more preferable.

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Here is the official documentation from Google about multilingual sites. The main point is:

Keep the content for each language on separate URLs.

As URL parameters tend to be ignored or scored down by search engines, the second URL should be considered better.

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But the 1st one is what GOogle is using.. – Yoga Oct 8 '12 at 15:46

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