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I have a friend with a small business with a website. He asked me if he should make a put a section on his landing page under the fold that with his most recent review (or something along those lines). Specifically, he wants to know if that's the most efficient use of his time. Is there a list or such of things google values compared to each other, so that these kinds of answers could be easily answered?

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The actual "review", or a link to it? – w3d Oct 3 '12 at 23:21
The text of the most recent review/testemonial he has received, and a link to all of them. – Glycan Oct 4 '12 at 13:39

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Based on my own experience, I see no reason why changing part of the page periodically would have any benefit to rankings. There are other, much more important factors in how/why/where a site ranks.

Certainly, it's good to have new content added to the site regularly. But just shifting around one portion of one page doesn't present any real benefit IMO.

Some of my best ranking pages historically virtually never change.

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Could you provide any references to google-published documents? Could you provide any examples of more important factors? – Glycan Oct 2 '12 at 13:58
There may or may not be an SEO benefit in changing a portion of the landing page, but there might be a benefit to users if it is relevant/new information. By linking to new content from the landing page you can help search engines find the new pages - so this could have a SEO benefit. – w3d Oct 4 '12 at 14:34

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