Tell me more ×
Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

If I have mysite.com, and blog.mysite.com, do search engines see those as 1 site or 2? Will using subdomains hurt SEO? I have some technical reasons why I can't use mysite.com/blog.

share|improve this question

1 Answer

From Vanessa Fox, an ex-Google employee:

Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms have been tweaked so that pages from multiple subdomains have a much higher relevance bar to clear in order to be shown.

It’s not that the “two page limit” now means from any domain and its associated subdomains in total. It’s simply a bit harder than it used to be for multiple subdomains to rank in a set of 10 results. If multiple subdomains are highly relevant for a query, it’s still possible for all of them to rank well.

It's unclear what the "some association" part is -- but the parent and child domain like a.example.com and b.example.com obviously have a relationship of some kind, far beyond what two websites named example-a.com and example-b.com would have.

I don't think any Google penalties can go upstream to the parent, otherwise a lot of web hosting services would quickly find themselves delisted, by this (sensible, IMO) logic:

In this instance I’m talking about the exception given to protect free hosts from penalties, particularly those who give their users subdomains such as Hypermart, Xoom, Wordpress.com, Blogger, Tripod etc. This exemption can’t only cover the popular free hosts otherwise no new freehosts would ever stand a chance. As soon as they got a single spammy user their whole site could get banned and poof goes their legit business.

Likewise algorithmically it can’t cover all free hosts because then the big ones like Wordpress.com and Typepad would all be penalized. On a foresight this would also include profile based social sites such as Myspace and outbound linking social sites such as Delicious.

Therefore penalties can only go downstream to the child subdomains from the parent.

Primary domains can pass a penalty to subdomains. Subdomains can’t pass a penalty to a main domain unless the main domain holds a clear relation to the subdomain.

It's not entirely correct to say that a.example.com and example.com are unrelated (as far as Google is concerned). But it does appear that only penalties, not bonuses, are ever transferred across.

share|improve this answer
So if I have myapp.com, and I want to help it get found by getting people to link to my blog, will links to blog.myapp.com help myapp.com get shown in search results? – NotDan Oct 4 '10 at 16:36
@notdan yes of course, links between two sites always help rank -- assuming either site has "more" authority than the other to transfer – Jeff Atwood Oct 4 '10 at 21:53

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.