What is duplicate content and how can I avoid being penalized for it on my site?
I'm hoping that someone has a solution for what I'm trying to accomplish. I'm working on a travel agency web site and there's a "Overview" section for each cruise line. These overviews are located on the index page for each cruise line.
Here's my issue: The company is creating a search engine that includes details on each cruise line. Their write-ups on each cruise line are great, so I'd like to include the overview they created for each cruise line, rather than having to create all new ones. However, I don't want duplicating their content to negatively affect the SEO scores of the pages they originally put this content on. It's gong to duplicate, since each page that's dynamically generated by their search engine is going to include a section about the cruise line (where I'd want to place the overview).
Question: Is there any way that I can include these overviews (ideally, copying the exact HTML that they've already implemented) without the search engines indexing those particular code sections? I'd want the rest of the search result pages to be indexed...just not the section of each page that contains this duplicate code.
I saw something about using a span class named robots-nocontent in Yahoo (not sure if this also applies to Bing) and googleon / googleoff tags in Google. Is this the best solution?
I'm open to any suggestions, thanks!