I am buying traffic from a broker not one source and sending to various landing pages.
I would like to know the best way to structure a campaign so I can find which referrering site/url is performing the best (time on site, bounce etc)
Should the utm_campaign be the 'brokername' and the utm_source be the 'landingpagename' or should this be the other way around?
Also what would be the best way to create a custom report to show all the referrers metrics by each landing page ?
Thank guys really appreciate any help on this.