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My Site is getting around 250 unique visitors from search daily. What UI changes (or other changes) should I make to make it more appealing so more users become members?

If its too broad to answer here can you please provide some links to good reads on this topic?

I am have been a programmer for 2 years this is sort of my first attempt on my own site. Let me know if I should share link here.

EDIT: link

http://shoutland.com/

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migrated from answers.onstartups.com Aug 24 '12 at 17:03

This question came from our site for entrepreneurs looking to start or run a new business.

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Can I get a link to your site to check it out. I can't see it in your profile here or in the blog that you link to in your profile. –  xiaohouzi79 Nov 15 '11 at 22:00
    
edited question, thanks –  Arsheep Nov 16 '11 at 14:59
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5 Answers 5

up vote 1 down vote accepted

Your site is very much a Stack Exchange type of site so I will point out some of their good points that your site is lacking:

  • Very low barrier to sign-up: in your site you have to register to participate, in SE sites you can provide a name and email address to provide an answer. Once this is done you are basically created as a user and can answer questions as needed. Also you should look at SE sites OpenID selector, rather than having people to create yet another login password. Have a look at this and this
  • Your site is not focused on one particular topic. Especially for a web based business it is important to focus on one particular area. You can solve this problem by providing segmentation. Allow some way for your users to filter content based on categories. In this way people will easily be able to see information that is relevant to themselves. Otherwise you fall into the trap of being too far reaching and nobody to answer the questions.
  • Why have a separate register link up the top? I would remove it as it is a one time action. Most people understand these days that registration for new users is under login anyway and you can display an extra login/registration link where necessary throughout the site.
  • Also with the segmentation mentioned above I would spend your spare time tagging all of your old questions that are untagged
  • I would spend some time adding some polish to your design. I know this is not done on Stack Overflow, but you are not reaching out to programmers who just want quality answers, yours is an entertainment platform Bicycles has a great design, I would really make the effort to make your site look nicer. I would also lose the bold on the question titles on the home page, your page is wayyyy to dark. It is hard to scan with your eyes.
  • Gamify! Your users need a reason to return and motivation to keep participating. You would be surprised how much angst people have over losing 2 points of rep on SE sites.
  • Social. Make some way for people to be able to post questions easily to Twitter or Facebook.

Lastly, you need to create 20 dummy accounts and start astro-turfing your site. Don't leave your poor users hanging more than 24 hours to get a single answer. I see plenty of 0 answer questions. You're going to need to pick those up yourself. There's no point in offering a free advice platform if people are not getting any free advice. You're going to have to DIY for a while until you have enough users.

There you go; a long way left to go, but if you are getting 200+ visits a day that is a nice start and a good opportunity to build further. Good luck!

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Thank you so much for answer, this is exactly what i was looking for, plan of attack –  Arsheep Nov 17 '11 at 8:36
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There are a number of options. You could require them to be members to post comments which is the most common. You could offer them some sort of free pdf of information or some type of resource when they become a member. You could enter them in a contest or giveaway if they become a member. It really depends on the type of site/ content you are engaged in to make more specific recommendations.

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What about offering them Adsense revenue share ? it will hit fair numbers i guess what you think ? –  Arsheep Nov 15 '11 at 17:07
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Look at the question from your users POV. What do they get from being a member that they don't get just dropping by?

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Ask your users. Solicit feedback from them. Ask them "why aren't you going to become a member?" It seems to me that their answers would be better than whatever we could come up with. Consider using a tool like KISSinsights.

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Consider this, it's a lot easier to offer a pdf or prize than it is to ask your users anything. But benefits are also quite different. –  MikeNereson Nov 15 '11 at 16:30
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If they register they could then follow discussions they are interested in. (So when someone posts an update, they get an email about it.)

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