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There must be a science to single-page product sales sites. What is it?

Really don't see them much anymore, but here's an example of what I mean:

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From comments: These are "high pressure" sales pages, design to overload the user with information, sell them on the belief that what they're buying is what they need, normally have a lot of testimonials, highlighted text, etc. The pages I'm talking about are not user friendly, they're aggressive sales pitches designed to target users wanting to belief the webpage they just landed on will solve there problems for an "affordable" price. Here's an example: www_landingpagecashmachine_com (remove the underscores, since I'm attempting to avoid linking to a site like that...)

Bonus points: if you're able to tell me the name of the guy/company that popularized these types of pages; recall hearing about his company years ago, after he died in a crash while racing on a track with his Ferrari club on the west coast of the US. (Update: Appears Corey Rudl was the guy's name, and his company was called "The Internet Marketing Center." Even with that info, I've still been unable to find the name for these type of pages.)

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marked as duplicate by Su', John Conde Sep 27 '12 at 1:06

This question has been asked before and already has an answer. If those answers do not fully address your question, please ask a new question.

    
Similar question: stackoverflow.com/questions/11068407/… or more specifically maddim.com/demos/spark-r6. I don't know of any specific man or company that died in a crash like that who popularized this technology, but it's not really anything specific. Rather, lots of people have made similar designs but I don't know who did it first. –  ionFish Aug 18 '12 at 21:41
    
@ionFish: Thanks, but neither of the examples you linked to are what I'm talking about. These are "high pressure" sales pages, design to overload try user with information, sell them on the belief that what they're buying is what they need, normally has a lot of testimonials, highlighted text, etc. -- Your links are more about the tech of a "user friendly" one page site. The pages I'm talking about are not user friendly, they're aggressive pitches designed to target users wanting to belief the webpage the just landed on will solve there problems for an "affordable" payment. –  blunders Aug 18 '12 at 21:49
    
Here's an example: www_landingpagecashmachine_com (remove the underscores, since I'm attempting to avoid linking to a site like that... :-) –  blunders Aug 18 '12 at 21:52
    
"bonus points"? Your question wording sounds like a quiz... do you already know the answer? –  w3d Aug 18 '12 at 22:02
    
@w3d: Yes, I knew the answer at one point; meaning if the name given, I'd be able to confirm it doing a few Google searches. The guy made 100s of millions using these pages back in the late 90s. –  blunders Aug 18 '12 at 22:04
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Appears the name of this type of landing page is simply "Sales letters", and that Corey Rudl was the guy's name, and his company was called "The Internet Marketing Center."

Here's a review of the The Internet Marketing Center landing page when they still used this format; appears while the company still is the one Corey Rudl started, after reviewing the current home page, it appears they no longer use this format.

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I've seen it described as "Long sales letter" or "Long form sales letter".

There's a great series of posts on the 37 Signals site where they optimise the landing pages of Highrise based on an Anatomy of a Long Sales Letter at Visual Website Optimizer.

Subsequent posts detail them testing the changes, and why they finally went back to a shorter, simpler page.

Essential reading for those designing landing and signup pages.

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